Money is not everything in life. But it is most things. I remember telling A - The only people who say money is not important are the ones who have enough of it. Or the ones who've always had enough. For everyone else, we choose to believe it doesn't matter - because it is the right thing to believe. No one likes to sound materialistic.
But the truth is that in the satisfaction of being able to afford - your dream car, a birthday gift, an expensive dinner - you find your happiness.